Our History and the Origin of Our Brand Message
“To start a business is to be the first one to hold up a torch and run out in the dark.”
– ‘Tokyu Spirit’ which lies at the origin of our company
When Tokyu Construction was established in 1959, the first president, Noboru Goto, inspired all employees with this ‘Tokyu Spirit’. It was a passionate message that paved the way for the company’s founding, explaining that the starting point for a business is having the courage to take on the road less traveled.
Our “foundation” began with the challenge of solving social issues:
the development of the Tama Garden City project.
We started out with the development of Tama Garden City in order to solve the problem of population pressure in Tokyo. This project laid the foundation for our “urban development” which focuses on ease of living and harmony with the environment by making the most of natural greenery.
In step with Japan’s rapid economic growth we expanded first in Japan and then overseas. We took the lead and made great strides with the spirit of challenge in our hearts.
The company continued to expand its business by undertaking a host of more-than-challenging construction projects that tested and increased our capabilities. By the late 1980s, the company had grown to become a major second-tier general contractor both in Japan and overseas.
We have always been proud of “our people”.
The power of “our people” has enabled us to endure.
After the burst of the bubble economy, the company plunged into a serious business crisis, and with the collapse of Lehman Brothers and subsequent changes in the business environment, there were times when the company’s performance remained sluggish for a long period. It was the power of our people, who continued to boldly take on challenges even in the midst of hardship, that enabled us to overcome these challenges, implement reforms, and pave the way for our revival and rebirth.
We are now taking on the challenge of solving the new social issues that the future demands.
We have formulated a new philosophical framework of Tokyu Corporation along with “VISION2030”. In the statement, it outlines values we have to deliver: “decarbonization”, “zero waste”, and “disaster prevention and mitigation”.We will continue to take on the challenge of solving social issues to meet the urgent needs of the times and achieve new levels of excellence.
The creation of a reassuring and comfortable living environment.
We continue to challenge ourselves beyond “building”.
“The creation of a reassuring and comfortable living environment” is at the core of our purpose - we will make full use of our people, technology, and all that we have to revolutionize “building” and take on the challenge of ”building” and beyond.
Furthermore, we will strive to create a new future by innovating new values.